Spend your money, time, & energy on purpose.

Are you ready to feel vaguely disappointed?

Disappointed Side Eye is the response I usually get when people ask how I run my business. Weirdly, nobody seems to want to hear that I film my videos on a cheap Android and I do all my writing in Google Docs on an old laptop that cost $300 two years ago.

Why doesn’t anyone want to hear about my old Lenovo Thinkpad?! Why can’t I tell you about my $120 phone with a sparkly cat case??

Welp, because a lot of us want to believe that buying a $1,500 laptop or a new DSLR will cure What Ails Us Professionally.

Real talk: your equipment probably isn't what's standing between you and success. Share on X
Now, I won’t sit here and tell you that all you need to launch a successful business is gumption and a mouse pad. You need more than that. You need regular access to the internet, some basic tech skills, and it certainly helps to have your own computer.

But you can probably get along without top of the line everything, 23 differently monthly fees, and 43 different types of software.

I’ve spent the last seven years walking the line between boot-strapping and “I will pay to make this easier.” Here are all the things I use to run my business, if something costs $$$ rest assured I’ve tried the free/cheap versions and found them lacking.

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